Madhappy x USA Surfing Team

In the Fall of 2023, I had the privilege to take Social Media Marketing Strategy at The University of Georgia. During the course, we were challenged to create a digital marketing strategy recommendation for a brand of our choice with a budget of $240,000. I chose to create a recommendation for one of my favorite clothing and lifestyle brands, Madhappy. Attached is my detailed presentation where I recommend a collaboration with the USA Surfing Team to be introduced during the upcoming Paris 2024 Olympics in an effort to promote mental health awareness amongst athletes.

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