Chipotle Brand Extension Visuals

During my final semester at The University of Georgia, I took a Consumer Marketing and Brand Management Class course where my team was assigned to create an extension of a current brand. We decided to create a new salsa for Chipotle in collaboration with Tabasco, the Tabasco Tango Salsa. This product would launch in conjunction with a campaign announcing free chips and salsa at Chipotle. This was an extensive project, but I wanted to specifically highlight the branding visuals we created for the campaign, as they encapsulate Chipotle’s sarcasm, humor, and playful nature,