Parsons Gifts Intro to Influencer Marketing Guide

During my final semester at The University of Georgia, I took an Integrated Marketing Communication Service Learning course where my team was assigned a local client to develop a marketing strategy for. We had the honor to work with Parsons Gifts, a local gift shop, where we met monthly with their team to determine how we could best help the brand out. We decided to focus on social media, with an emphasis on influencer marketing. Given the time and resources we had, we developed an Intro to Influencer Marketing Guide, including a competitive review, Instagram feed mockup, influencer communications tips, and a list of local and national influencers to contact.

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