In September of 2023, I was invited back to New York City to be a Press Assistant at Tibi’s Spring Summer 2024 Show. I had been a Marketing and Public Relations intern the previous Summer with Tibi and am so thankful I was given the opportunity to return and attend my first New York Fashion Week Show with their team.

My duties consisted of capturing back stage “behind the scenes” footage for Tibi’s Instagram, shoot sponsored content, and to greet and document key guests while coordinating with our photographer. I had an amazing time playing a small role in an awe-inspiring show. Witnessing the hard work and creativity that went into the production of the show truly allowed me to understand the necessary efforts to properly showcase a new collection. The ability to present in New York Fashion Week and partner with notable brands such as Aveda, Bobbi Brown, Voss Water, and Commando were crucial elements to kick starting buzz around Tibi’s new collection.